Get set up conversion on your website with Google tag manager
A poor Google Tag Manager (GTM) strategy, incorrect configurations, chaotic tagging structures, and a lack of ongoing GTM analysis all contribute to inaccurate tagging and, ultimately, bad data.
Google Tag Manager is a tagging platform that allows marketers to create, manage, and deploy tags on their website and app without having to manually update code. With Google Tag Manager you can tag important actions users take on your website to track marketing performance, such as purchases, downloads, video views, downloads, link clicks, video views, and more. You can also integrate important tools like Google Analytics through Google Tag Manager to save code and load times on your website.
Our Google Tag Manager experts alleviate pain points for our clients by conducting comprehensive Google Tag Manager audits, implementing custom GTM solution designs based on your business needs, providing ongoing Google Tag Manager consulting, and ensuring tagging and integrations are consistent across your account.
Setup & Configuration
As a Google Tag Manager Certified Partner, Marcel Digital has implemented hundreds of Google Tag Manager configurations ranging from simple analytics tracking to advanced tagging implementations. We ensure your Google Tag Manager account is set up correctly and configured to tracking your business goals, integrating the tools and analytics platforms you need to run and track your business.
Our Google Tag Manager setup and configuration solutions include:
- Google Tag Manager account setup
- Goal conversion and event tracking
- Enhanced eCommerce tracking
- Cross-domain tracking
- Click-to-call tracking
- Video tracking
- Scroll tracking
- Tag testing
- Debugging GTM issues