PPC Management Services for More Traffic & Conversions
with your furniture e-commerce business.
- Your problems
You need direct sales through advertising. But don’t know how to do it efficiency
You want to do online marketing for your online store. But don’t have time to do it?
Then you’ve come to the right place. Because we specialize in helping you make more money with Google ads for your online store.
Yesterday I read an article about the skyrocketing demand. For furniture among customers in the US during the pandemic. Make the supply not meet the demand of buyers.
This is also happening largely. Because customers are leaving apartments in big cities in the US to return to their hometown or suburbs.
Buy their houses. Thus, the furniture in the apartment is no longer usable.
They turn to online purchases. This coincided with the social distancing order that prevented people from going to the store. Even the most demanding customers. Also, have to step on the phone screen, computer to buy goods.
Thus, the demand for online shopping has exploded online. Dragging the establishment of new furniture businesses in 2020.
At the same time, traditional businesses are led by middle-aged people. Also had to go online to focus on digital transformation.
This will be much more difficult. Compared to the offline environment in real life. When you just wait for customers to choose products at the store and buy.
You need to spend up to 80% of your time marketing and selling. The remaining 20% focuses on the production process and store management.
Meanwhile, according to Business Insider statistics. Up to 58% of local business owners spend only 5 hours to do marketing on the internet for their business.
What is the result of doing that?
Those are sketchy product pages, with only some basic information about the product. And some simple pictures.
On their Facebook page, there are occasional photos. Include a phone number. Or record a live stream video at the store.
And hopefully, customers will text, call to buy from you.
How many customers will you get per month by doing so?
I’m sure you already know your results well.
I say that because I have been doing marketing advertising. For furniture businesses for the past 3 years.
I met and talked to them.
They all have the mindset of craftsmen, making good products. But weak in marketing and sales. Make them only able to sell goods at wholesale. And wholesale prices to sellers who are more efficient than them.
At the same time, I was also born and raised in a woodworking village in Hanoi, Vietnam
So I’ve done nothing in the industry other than design. From production, marketing, transportation, and installation to customers.
- My solution is for you.
If you are looking to reach customers who actively buy your furniture or other physical products. When they search on search engines like Google, Bing. Then I will be the one to help you do this.
I’ll get your business on the first page of Google Search results,
with fully customized campaigns built to meet your exact needs.
At the same time. I will also follow customers when they read newspapers,
when visiting the website without making a buy with Google’s remarketing ads.
Or advertise Video on Youtube. The second-largest search engine in the world after Google.
Launch your Google Ads campaign today. Send me a message and let’s get started.
But before you send me a message or choose my packages. Then I want to tell you about my mission.
My task is to devise strategies and actions for digital advertising on
Google Search, Display, Gmail Ads, Discover, Maps Ads, and Google Retargeting. Helping you maximize your return on investment from PPC advertising for your furniture business.
Why I am the right choice for you.
-Do Google ads for furniture and home appliances businesses from 2019.
-I take the time to audit your site. Also, analyze traffic from social media as well as on Google My Business to your website.
– Every campaign is flexibly customized to fit reality and increase the efficiency of your budget.
– Free account setup
-Writing copywriting, ad copywriting FREE
– Design free ads with GDN ads (equal to 3 banners)
– Make a negative keyword list to save money, spend your budget on more important keywords in the day
– Set up FREE conversion tracking for your website worth $100
-Report the ad copy to you before running the ad campaign
– Link with Google My Business to advertise on Google Maps to reach local customers who live near your store.
-Add many extensions to your ads like calling, texting, promotion, location extensions. To increase the number of clicks on your ads.
– Make attractive GDN ads synchronized with landing pages, product pages to help higher CTR. Convert more.
– I am available to answer your questions whenever possible on this page.
– I am a person who values long-term relationships. My clients come from relatives, friends, and acquaintances where I live. And also on social media. These are all long-term customers.
How does it work?
Ok, bullet points make you feel too verbose, don’t they? So I’m going to come up with a strategy that I’ve been working on with furniture stores for the past three years.
I recently worked for a guy like that. He is also struggling to sell effectively through advertising and SEO. This method is very suitable for those with a low budget.
It’s doing it like this:
January: Do Google product listing ads (PLA) or search ads, call-only ads. So that there are 50 conversions in the first 30 days.
By doing so, you can still sell goods and create assets later.
Besides, still doing remarketing when there are 100 people on the display network.
In February or after having enough 50 conversions, start making display ads to scale and remarket to customers. This is an important step to improve customer quality and increase order size. Because the display network helps you reach more customers at a lower cost per lead than the search network.
The reason I say that is because I have said and done to customers before that: display advertising should be done to sell directly.
But, if you do this with display ads, the quality of leads is very low. So the time to test its campaign is very long.
That’s why I suggest doing search ads to get the data first. Only then can you optimize your money effectively.
March: Making video ads on Youtube,
Based on the Love -Demo-Love formula of my teacher Erza Firestone. This formula is very effective in sales. without you having to make any videos. I also applied for a similar version without knowing anything about it.
You can see how I did it here.
April: Run conversion ads on Youtube. Once you get enough conversions you can even run pay-per-conversion ads. Instead of just following the display style as before. Like I did in this picture.
Besides, you can expand to dynamic remarketing ads on Facebook, Instagram.
May: Scale ads on Facebook, IG, and Pinterest. But where more customers buy from you.
June: Continue to do advertising. But you’ll see which platform works best for the moment. Now you can only do it on Youtube, Facebook, and Google’s display network.
But still increasing successful orders. Selling items from a few thousand dollars to over 10 thousand dollars is easy.
You didn’t hear me wrong
This is how I have done it successfully for my clients.
You can review them in our summary of case studies and success stories here.
5 effective ways for furniture companies to sell through video and advertising
How much should you invest in this service?
When you search for an answer to the question: how much should I spend on PPC /Google/Facebook ads.
Then the answer you get is mine. Or of any marketing agency will be similar as below.
- Google advertising budget for small and medium e-commerce businesses in the US. According to my statistics and my associates. Businesses will need to invest 1000-10,000 USD/month.
- But the ceiling I am appropriate is $1000 for most companies. They are starting to sell eCommerce products in the marketplace. Then, if it works, you can also change, to increase the size and sales for you.
- The only fee that you have to invest in is the fee for me to manage the ads which will be based on your budget. That’s 10% of your advertising budget.
Now I have a completely different answer. But more complete and accurate.
It’s your mindset that determines how much money you spend.
Are you comfortable investing money in advertising?
Or just interested in free advertising, typically doing SEO and content marketing.
Do not worry. Now I will dive into explaining each concept to you.
We have 3 concepts here which are
- Use of funds
- Capital control
- Financial capital and other resources.
a Use of capital
Do you have questions about using capital?
What does this have to do with advertising budgets?
I think: it is extremely closely related to whether you are willing to invest in advertising or not?
Simply, in business, most business owners and marketers understand that:
“You have to spend money to make money”.
From opening the store, operating it. From making websites, writing content. Hire sales staff, take care of customers, protect and maintain data. maintenance, marketing, etc….
So the money spent on buying customers through advertising and SEO is also an investment of the business, not an expense.
Thus, using capital here means using your resources,
to generate revenue and profit in a certain time.
Example: You hire me to advertise for you a product. After 1 month the ad campaign is profitable. And it generates ROI (return on investment) >= 2. So you want to scale or find more products to sell.
And vice versa,
If it is not profitable and marketing costs already account for more than 30% of the budget, then you will stop.
You told me that I don’t know how to do advertising, it’s better to hire SEO, it’s more effective.
The same thing will happen with SEO. But it takes longer. At least 3 months for SEO translation to be effective.
So SEO is not completely free if the cost of the time is taken into account.
Because I do Google ads aka PPC ads. So I can help you use your capital in bringing in customers from advertising. The most effective way.
I know the main reason why you don’t invest in marketing is that there isn’t enough trust built between us.
This is also quite true because you only know me advertising and blogging. But you haven’t had enough time to read.
But there is one thing in common that interests me just as much as you. It’s a way to use capital to generate positive cash flow from advertising for your business.
If you interest in the use of capital. Then you will know how to sell your goods through effective advertising.
That is the expression of a person who knows how to use capital.
Otherwise, you are going against the most successful entrepreneurs in the world. This e-commerce business is doing now.
which is capital control. That is the second concept that I want to clarify with you.
- Capital control.
If you are always afraid to do advertising like this, is it effective?
Then you are stuck in the capital control mindset. Your situation is like my cousin’s.
Knowing that I do advertising, every time we meet, he always asks me the question:
Hau, so now I run ads at 500,000 VND/day ($22), can I get orders?
My answer is different each time. But its general gist is no.
There is no one correct answer.
Because he scared. If you don’t make an order, it will be very expensive.
At the end of the day, most SMEs aspire to generate sales from advertising.
I understand this. But there’s nothing more I can do. Because advertising is profitable from day one. It needs to please the following two conditions:
– One is the product must be cheap like consumables, T-shirts. Make customers not have to worry about whether to buy or not. If there is a wrong buy, it will not affect their wallet.
– Second, you have prepared carefully about advertising. Or someone already did it. You copy everything from other people and then put money into advertising. It is possible to sell successfully.
But most people can’t do that. Because it’s so easy. It’s easy, anyone can imitate it. So there is a lot of competition among advertisers. Making it difficult to sell.
So, most entrepreneurs do not have a basic understanding of advertising. But simply think that just need to spend money and know-how to press the button to be successful.
Advertising requires constant testing. It takes a certain time for the machine learning systems of Facebook and Google to learn and work.
For Facebook ads is 7 days. As for GDN, it’s 14 days.
Thus, it is understandable that they worry that investing money in advertising will lose money.
When they have a small budget and have a capital control mindset. Simply put, the fear of losing money.
If so, then you can invest in SEO or content marketing will be better.
But is it the best and free option?
I’m afraid not because 90% of
people don’t understand anything about capital including you.
That’s why we have to talk about the third concept, which is capital
Most people just think of capital as money. But the reality of my business and my business clients shows.
Even in advertising,
marketing is not only about advertising but also about content, SEO, influencer marketing.
Or we still call it paid traffic and free traffic
And I call what you pay for money capital. What you don’t pay or pay little for is human capital.
Money related: Paid advertising, influencer marketing, Solo ads, PR, event organization, etc.
Human capital relates to activities such as SEO,
content marketing, customer care, and referral programs.
Depending on the characteristics of each industry and the conditions of the business, choose different ways of doing it.
And more importantly like this. Such a distinction only talks about the initial cost, not sure which approach is better.
Because it depends on many factors. If business owners want to attract customers through free traffic, they must be good at SEO and content marketing.
Or have to build an in-house team for that company.
That is the cheapest way. But, this method is only free for 1 time. In the long run, you will need to spend money to buy tools, to research. Invest time to write effective content.
Meanwhile, those who do ads have had a very high income for a long time.
So the thinking: only bad people do advertising ”. Or content marketing is 3 times more effective than paid advertising.
Only suitable in certain circumstances.
But not in all circumstances.
But, advertisers like us also have to do or collaborate with content creators,
copywriters, photo designers, and landing page designers. To be effective, you can sell through advertising.
In other words, to have a successful internet business you need these 4 things:
- Your offer/product
- Know your audience
- Landing page or website, Youtube channel, Instagram, TikTok (how the channel where the customer appears)
advertising only accounts for 20% of the success of any marketing campaign.
So when you hire an advertiser. You also have to make sure there are at least two effective things: landing page/website and product.
Or let him/her do 3 parts and I only do the part that I do best, which is about the product.
Thus, you need to use capital, not capital control.
But this is what business owners misunderstand the most.
Like the cousin, I told you about.
I give a different answer each time. But there is a general saying: it is impossible to know for sure.
Because it depends on many different factors as well. When one-factor changes, the results also change.
While customers are getting smarter. The advertising platform is constantly changing. Therefore, the story of just spending money on advertising to issue an application is a story of the past.
But most business owners don’t have a background in marketing and advertising. So when the advertisement is not released by the end of the day, it is very impatient.
I am also in this situation I know. It takes a lot of time and money to pull you away from your favorite show, post, and read this one of mine.
I love meeting people like that.
It is capital control, not capital use. This is a difficult thing to change your mind about, not an easy one. If someone says it’s easy, it’s a success. 2 is that they are scammers who just want to take your money and disappear.
I understand your wish. SME entrepreneurs all have little capital so it is only natural that they are impatient.
Yet, if you keep controlling capital like that, it will not be effective at all.
If so, then you should invest in SEO and content marketing.
Because there are many SEO agencies like this one of my friends.
Doing SEO has a 100% money-back guarantee for you within 30 days.
Advertisers like us cannot refund money spent on advertising across platforms.
But we know that you come to us to improve the quality of your leads, your revenue. So we’ll do our best to help you do that.
But it is not possible to choose the safe path of returning the money to the customer. This is a waste of time and effort for both parties.
In conclusion, I would like to say:
The amount you invest whether for advertising and SEO from your company. Or you hire an agency or freelancer
It’s not just about the amount of money for advertising but also about:
– content marketing
– Employee salary
– Management fee
Because if you do it yourself, it is time-consuming and not effective.
Let’s take one final example of this: Let’s say you are looking for a salary of $1000/hour. But you are trying to do jobs that only pay up to 100 USD / hour like advertising or writing blog posts. Or even jobs that pay as little as $10/hour. Like editing websites, posting on social networks.
That way you will miss the opportunity to increase your income to $1000 or $10,000/hour.
So this is a reasonable investment to grow your business to the next level.
Then I need to know how to choose an application because using your capital is better than you are doing.
The answer is to look at their commitment, in their portfolio, in their major.
As my example commit :
I am committed to using your money effectively.
Because I understand that: the most important thing for a business is to use capital effectively to have a continuous cash flow.
Thus, using money effectively means:
- Plan effective advertising with proven practices. Which you can see on my blog.
- Focus on making ads that convert to reduce advertising costs, increase leads and sales get from advertising.
- Focus on doing remarketing to attract cart abandonment customers. At the same time, still do effective brand marketing
- Through remarketing ads and marketing chatbots
- Write ads that convert appropriately from ad text to landing pages, product pages. This is also very important.
- Focus on consulting video business owners if they need it. Because videos help reduce bounce rate, increase dwell time. And increase the conversion rate.
- Analyze customer portraits who will buy your products/services
- Design images are suitable for advertising.
All these are meant to help you complete your goals.
- You want to sell directly through advertising at a reasonable cost, we can help you achieve that goal.
- In the long run you will only pay for each lead you receive. Or even for every successful order.
- Increase brand awareness for your business.
- Support to push SEO to the top to help you get organic visitors.
- You want to sell high-priced goods. We can help you through video ads. And video SEO gets you more subscribers.
- If you want to make sales right away and make a profit in the first month, choose shopping and search ads.
But I have to say that any platform, any type of advertising has its downsides.
And this is one of them
Google shopping: need to introduce 50 best selling products to do
Or need to optimize the list of effective products?
Invest in advertising with a larger budget. To get a positive ROI.
Compete with products from other e-commerce platforms.
Google search ads: There will be customers but no purchases. Because not every customer who clicks on an ad also intends to buy. Even if you choose buyer keywords.
But they just want more information.
Easy to played badly by opponents with click-hacking software.
Display advertising: easy to scale and budget. But in return, the quality of leads is low. It takes a long time to be effective
Video Advertising on Youtube: Making high-quality videos that attract customers is difficult.
But rest assured, I’ve got a way to handle them.
At the same time can take full advantage of it. As well as adapting to platform changes.
Which I have shared in this blog.
Google advertising specialist with 3 years of experience in advertising. Spent 250,000 USD on Google, Youtube for furniture, furniture, home appliances businesses.
With campaigns, the method has proven to be effective during the past 3 years. I have helped clients increase revenue while reducing advertising costs. At the same time drive organic traffic from Google, Youtube. Thanks to the efficient way.
I currently manage about $10k monthly Google ads spending. To bring visitors online to the local furniture stores, as well as Youtube channels in Vietnam.
I have a deep understanding of marketing and sales. For the furniture, furniture, and home goods industry. Because I’ve worked in production, marketing, and sales support for businesses in this industry.
Besides, I am also someone who understands data on Google analytics. As well as always focusing on making decisions based on real data. To deliver real results for your business.
What I can give you is:
- High-quality visits to your website
- Follow your customers with remarketing so you don’t miss your hard-earned advertising dollars.
- Set up converting ads to attract potential customers to you.
- Contribute to your search engine rankings, Google Maps
- Run focused ads that convert visitors to leads for you
What I Can’t Commit
- Sales, revenue because I can’t influence your sales process. Especially for high-priced products
Here is the price list and the benefits you will get
We hope you will choose the most suitable option for your business