How To Create Effective Facebook Ads Like The Professionals?
Today I want to share with you how to create effective ads so that if you are a business owner like me, you can work with the Facebook advertising team to give them different ideas. .
In the past, every time I felt that my Facebook ads weren’t working as I expected, I would start pushing the people running the ads.
But at that time I didn’t know what to do with them but just told them to optimize, how to reduce advertising costs, but I didn’t give them the idea.
Then I discovered that, if I were a business owner, a business manager, I didn’t need to know how to click the Facebook ad button, didn’t need to know how to target Facebook ads, didn’t need to know How to target on Facebook.
But I needed to know how to talk to the Facebook ad team, give them ideas and tell them how to make Facebook ads work.
And here are the ways I want to share:
Optimize the offer
The first thing is that you need to clearly define the first thing that is your offer, to make it easier for customers to buy from you.
When you have an attractive and convincing offer, buying will become easier if you include people in the offer.
Attractive advertising message
After you have an offer, next we need to create something that will make customers pay attention to our Facebook advertising message.
Attention is the title, the first element you need to remember is the ad title, you need to have the ad title.
You need to practice more about advertising content. If you’re a business owner, you can hire someone else to write or have your own employees write them.
You need to have attractive, attention-grabbing videos and images.
Provide social proof
You’ll add social proof to your Facebook ad copy to make Facebook ads more believable.
For example, in your Facebook ad, you can add how many people have used your product,
how many people have reviewed your product,
how many customers have purchased your product, Those are social proofs.
- Use stories
Use stories that deepen the pain in the content, then you will come up with a solution. That’s something very important.
In your ads, you should use what people call Emoji, which means icons.
crying icon, smiley face, angry icon or something, there are many different icons,
you need to insert icons into the content of the article to make the article more vivid.
Have a call to action
You need to have a CTA: Call to Action – a clear call to action. For example, comment below, call this number, inbox us directly, click on the link to learn more… those are clear calls to action.
In your Facebook ad, you need to have all these elements so that you can set up an ad. It is the foundation to decide whether your advertising is effective or not.
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Or if you are looking for an advertising agency that can listen to your requests. Make you effective sales with Facebook ads. Instead of just thinking about doing advertising to get money.
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