How to sell furniture via Google for beginners

How to sell furniture via Google for beginners

Table of contents.
1. Furniture businesses, beginners should Google ads or not?
3.If yes, what should you do to get the best results
2.1 Run shopping ads
2. 2. Run Display ads, Youtube
3.Incorporate SEO on Google my business to sell to your local customers.
4.Finally, if you want to sell at a high price, sell slowly. Then generate leads with SEO and content marketing.
5.Conclusion

1. Furniture businesses, beginners should Google ads or not?

Many furniture store owners have asked that. Should you run Google ads for furniture businesses?
This is a new business, new products have not been searched on Google.
Many people have said that you should run ads on Facebook and Instagram to let people know and then do it later.

Because few people are searching, no one will buy and run Google ads.

This sentence is not wrong. But only half right.
Indeed, products with few people searching should not run search and shopping ads.

This article will help you better understand this answer.
New products can still do google ads to increase sales for the following 4 reasons.

Those people have forgotten, or do not know 4 things that:
One is that Google’s advertising ecosystem is more than just search ads.
But also on the display network with over 2 million websites and blogs worldwide. Reach 90% of internet users. On the other hand, Google also owns Gmail and Youtube. Also the largest video social network in the world. So if you want to do advertising with a low budget, you can still do it on the Google Display Network and Video on Youtube. It is still effective. It’s just effective, it can’t work as quickly as shopping ads, Google search ads. But it has 1 advantage that it is easy to scale advertising. After finding the winning product. As advertised on Facebook. Not limited to search volumes like shopping ads and text search ads.

The second is that the user’s search behavior often changes. Always follow the trend. Also under the influence of social media, the press. So a product that no one knew about yesterday. But today has been spread will excite searchers. And it will create user demand. So when many people are looking for you to run ads, it is difficult to sell. Because there is a lot of competition, realize that too and sell the same product as you.
Third, Google advertising has the effect of creating a brand and positioning the brand for that furniture company. When a furniture company focuses on 1 or 1 product line. Network benefits for consumers. Then users will naturally believe that the product behind the company’s offering will be as good as the previous product. For example iPhone or a high-quality car from Ford. Although there are no more rumors or Steve Jos is long gone. But the brand impression makes it easier for users to accept the product at a higher price than similar products. Has similar performance.
Finally, Google display ads will help you increase your local buy conversions. Better than search ads. You also don’t have to compete with big companies. Have an ample advertising budget. You just need to focus on the capabilities of the company that I do. Although the bid is high, it is more effective than running local search ads.

So for the above reasons. I think: new businesses, especially furniture businesses should still advertise on Google.

But if you want to know how to do it effectively for your new business, read on.

2. How to make effective Google ads for the furniture industry with shopping ads.

Run Google Shopping Ads ( PLA )
Google product listing ads (PLAs) are a more effective form of advertising than traditional text ads. Because of the appearance of eye-catching images + attractive descriptions. Make users more attractive.
It is extremely suitable for e-commerce products, daily consumables. Household appliances, and even furniture products.

Google shopping ads for furniture store
Google shopping ads for furniture store

Here are the advantages of shopping ads on Google

Furniture products are still suitable as shopping ads for the following 3 reasons:
One is a very high keyword search volume, which proves that users are in demand. Especially, users who buy furniture have the habit of asking for prices. Therefore, the price should be disclosed to customers so that they find it attractive. Then clicking on the web page for a closer look is essential. Because not everyone just looks at the price and ignores it. But they also have to see what price they get in return. But you need to go to the website to know this. As a result, the click-through rate of shopping ads is up to 26% higher than that of search text ads. The conversion rate is also 5-10% higher than regular search ads.
Second, furniture products have high prices, so the profit margin is higher than usual. So you can easily find ROAS. (return on ad spend) from which to reinvest money in advertising. Maybe in the first month

You have already done this.
Third, Interior ads with eye-catching images are easier to make people click on the product page than text ads.
Fourth, furniture products are not as competitive as fashion products. Users still want to go to the store to try the product. It hasn’t fully transitioned to online fashion.

Google shopping ads for furniture store
Google shopping ads for furniture store

 

In short, you should invest in shopping ads if:
Daily bid and budget is a term that can change and can be different for every seller and even for the same products. However, to be profitable on Google Shopping, you must be able to invest a minimum daily budget to keep your shopping ads active throughout the day.
Making from the furniture industry, you have enough profit. In general, for Google Ads in general, being flexible with your campaign/budget is a challenge if you have tight margins. Making a profit from such a campaign would be difficult. So add products with a higher profit margin for starters, it’s not a hard job in the Furniture industry.
You have a quality and well-structured website. Google emphasizes the quality of your website and links as part of its shopping algorithm to determine the quality of the website and the seller.

Disadvantages of Shopping Ads
— Although there are so many advantages. But this ad is not without its drawbacks, including the following. ;
You need to maintain a large budget, spread across multiple products. No agencies or freelancers will ask you to bring at least 50 of your best-selling products there. The purpose of doing this is to help you sell more effectively. Avoid the situation that customers come to see the goods but do not buy. This is based on an unwritten rule in human psychology that is. If you sell only 1 product on the search box. Then you won’t get much attention. Unless your product is so exclusive that customers crave it. Otherwise, it is easily overshadowed among thousands of competitors’ products. Plus the huge advertising budgets of big companies and corporations. Easily crushes you in a few days.
Having more products appearing in the shopping list will attract. And create trust for users than having only 1 product.
However, this is only suitable when you have a large budget. About 3-5000 USD/month or more. That’s not to mention you need to make landing pages, product pages according to Google’s requirements. To run ads successfully.
Therefore, the cost for you to sell will increase with the number of items in the product list.

On the other hand, to generate fast ROAS you need to spend a lot of money to generate it. Also, optimize conversions so you can run ads under the CPA model. To reduce advertising costs. In a short time.

Shopping ads are most relevant to the most vegetarian products. But it is not used to test which campaigns are effective, then increase the budget. Or if the product doesn’t work, throw it away. Because such testing is very expensive. That’s why I wrote the above. Furniture stores should sell their best-selling products on Google. To save the cost of running that test.
Shopping ads require you to have a strong enough website, SEO standards. So if you want to sell through the website. Need to invest more money to optimize the website, or make an effective landing page.
Shopping ads are only suitable for furniture products. Not suitable for interior design and construction services. It is more suitable to sell low-priced products in the early stages than high-priced products. Because buying furniture is inherently a big decision. Therefore, it is difficult for users to buy high-priced products. THEY have to compare.

How to manage an effective shopping campaign for your furniture store.
While Google has full control over showing shopping ads because there are no keywords involved, there’s nothing a well-executed shopping campaign can’t achieve.

Here, we’ll discuss tips and tricks that can give you more control over your campaign. Proposals are clear but are hardly followed by the majority of competitors. Let us follow them in turn:

Fill in product details

I couldn’t stress more about this step. In fact, this is where the whole game can change for you. Filling in an accurate and detailed Title and Description can help you get the best results when Google decides to show ads based on this data.

Fill in the appropriate description details of the product type, size, price, color, etc. will get you noticed. So enter highly descriptive data into your product. Here are some more Product titles and description guidelines from Google to follow for better Product performance.

PS: Having more data can never penalize you or harm your campaign in any way.

Shopping campaign structure:

A common mistake I’ve noticed among many of my clients

You have already done this.
Third, Interior ads with eye-catching images are easier to make people click on the product page than text ads.
Fourth, furniture products are not as competitive as fashion products. Users still want to go to the store to try the product. It hasn’t fully transitioned to online fashion.

In short, you should invest in shopping ads if:
Daily bid and budget are a term that can change and can be different for every seller and even for the same products. However, to be profitable on Google Shopping, you must be able to invest a minimum daily budget to keep your shopping ads active throughout the day.
Making from the furniture industry, you have enough profit. In general, for Google Ads in general, being flexible with your campaign/budget is a challenge if you have tight margins. Making a profit from such a campaign would be difficult. So add products with a higher profit margin for starters, it’s not a hard job in the Furniture industry.
You have a quality and well-structured website. Google emphasizes the quality of your website and links as part of its shopping algorithm to determine the quality of the website and the seller.

 

These extensions allow customers to display real-time inventory and pricing of products. Not only does it describe the above, but it also helps locate the nearest store where you can find the product. Clicking on the ad will redirect the customer to the local store’s website closest to the customer.

PS: It is important to keep the feed data up to date in case of local inventory as you can lose customers simply because your lack of updates misleads customers.

Product rating extension

This is an important extension if you have many competitors with similar products. Proving you are legit and better than your competitors becomes equally essential in such cases. Product Rating Extensions help you to do the same by rating your product reviews and ratings from all over the web and then displaying it as a star rating of up to 5 stars ( as shown in the screenshot below).

So if you have a lot of satisfied customers rating your products, this extension can work great for you, especially for the Furniture industry where people really do research. and read reviews before buying because Furniture is a great investment.

3. How to do Google ads for furniture stores with display ads.

This form of ad is ignored. And often criticized by experts like Gary Vee. With video, who clicks on display ads anymore on Youtube.
I watched that video. And seeing what he said is also true. Now displayed ads disrupt the user experience on websites and blogs. It also does not bring the full focus of users for advertising like on Facebook and Instagram.

But I am a Google advertiser myself. With many successful display campaigns. From a personal point of view, I think advertising. Still effective.


You are just doing it wrong. Because after observing advertisers I noticed that:
Most advertisers remain loyal to making a bunch of products to remarket to customers who have already visited their websites via Google paid search, SEO, social media, or paid social advertising. media. Without buying. So they gather the products most viewed by customers. Based on their behavior to make a personalized ad. Which they think customers will click on the ad the most. As an example image, you can see below.
In fact, users see a bunch of banners with a variety of products. Will be distracted. Went there without knowing if I needed this product. It is more distracting to users with a tiny screen on the phone than having a single product advertised.
Next, advertisers continue to use beautifully designed banners. With a huge discount code on it.) As you can see in the photo below.)
But this only works when selling according to the seasonal promotion campaign. But it does not work when selling during the year.
Finally, they often lead customers to the homepage or product category page. This is not appealing to customers who are looking for specific products. Or no need to buy. Unless your homepage is very eye-catching. Have a story to show potential customers that you are a trustworthy company to bring

So how does it work?
In my opinion, there would be 3 ways to solve this problem.

One is to focus on 1-2 products for a single ad group.


This saves you more time, effort, and money. This is very difficult to change. Although successful case studies with Dropshipping have shown that it is possible to make hundreds of thousands to millions of dollars with just one product. But interior business owners often have a catalog-selling mindset, so they think: just doing it that way will introduce more people. Chances of buying will be higher. Like advertising a product catalog on Facebook. But doing one will waste advertising money. I don’t know if it can be sold or not.
This in turn causes them to spend a lot of money on advertising with no results. Instead of thinking so. Why not think: advertise 1 product. If the customer doesn’t find it suitable, they can scroll down to see other products. Or suggest they search for the product. Did you know people who search for products are 200% more likely to purchase those who just passively surf the web?
This is new thinking. Therefore, business owners must have an innovative mindset to apply successfully.
Many furniture business owners have asked me. And I told them to do so. They didn’t believe me even though I showed them the proof. But they refused to watch. Until they ask me to do it or see a competitor do it for more sales

oh. Then they regret it and say it’s like. So don’t let yourself say last-minute prices. Take the initiative to change from now on with me.

The second is to focus on self-taken product photos. It’s more useful than pre-designed photos.
Did you know users are being bombarded by ads daily? Especially during the pandemic of the past 2 years. According to statistics, the average user views 10,000 advertising messages per day in North America.
Therefore, they are too used to flowery, flashy advertisements. Therefore, advertising with product images is taken in reality. Or do Visual marketing. Grab the user’s attention more than elaborately designed photos. Stuff the message in there.
Most of my successful GDN campaigns are with furniture stores. All are actual photos. Diverse and rich up to 20 different photos of the product. This helps users see more clearly. At the same time, the advertising system also prefers this. Because it can make multiple tests to find the photo with better performance. To show more to the potential customers.

Third: Choose an audience type to target for your new account.
Doesn’t it turn out that the more targeted the details, the easier it is to sell?
That’s the question that an advertiser like me gets the most during 3 years of doing advertising so far. I believe this will continue continuously. When business owners have incorrect beliefs about this.
It is true that the more detailed the targeting, the clearer the customer persona. Helps you reach people who are likely to buy.
But it also exists 3 fatal downsides that will burn the money of GOogle advertising beginners.
The first is that the combined object is usually very small. Therefore, the advertising price will increase without break. Ads will be harder to serve.
Second, it is unlikely that ads that combine multiple target groups will find the right people to buy. They will probably buy more through search or social media. So it happens again that it takes longer to advertise to generate orders.
The third is for new accounts or accounts that have not run ads for a long time. Then you don’t have any data for Google’s system to analyze. To make the right decision. Therefore, it needs stability at the beginning for analysis. Therefore, it will prioritize accounts that go in a certain targeting direction. Could be keywords, placement, demographics or, topics. If you change constantly then the system doesn’t like it at all it won’t serve ads or raise bids to punish you. I’ve been in both of these situations. It is advisable to write down this experience so that you do not make the same mistake as me.
In short, an ad with an investment of $10/day running for 3-6 months will be more effective than a $100-200/day ad. But only running for 10-20 days and then stopped because of running out of money. Because ads reach someone continuously, they will make a purchase decision.

4. How to make effective Google ads for newbies by combining with Google Maps

Despite the situation, there are major changes after the pandemic. And despite the statistics, one-quarter of the furniture in the home will be purchased online. Then there are still people in your locality. Go to the store to buy.
They may be Generation X, middle-aged people who are more interested in the in-store experience than online.
On the other hand, they can also be newlyweds or new migrants who have migrated from the big city to the suburbs of the smaller cities.
Therefore, they will still search for keywords: furniture store in Atlanta, furniture store near me. Thus, the opportunity for you to sell through local SEO is great.

2/2021

Like many other local services such as dentists, roofers. You can use Google My Business to sell effectively.
As shown below my clients have had great results using Google My Business to do this.
You can use it as a miniature Google social network. A channel to communicate with customers. Respond to their reviews. Make your page more prominent in Google local search.
You can also run Google local services ads. But this should only apply to services. Notes do not apply to products. On the other hand, with this form of advertising, the advertiser will not get much data to optimize. Therefore, you should consider carefully before deciding to use this service.

In short: to sell to local customers, doing local SEO, Google My Business SEO, or both is the most effective form of customer outreach. Not search ads. At the same time, it will also make the most of traffic from Google ads, Facebook ads. Because you know. Up to 40% of customers have no need, as well as no money to buy right at the time you advertise. So when they find you on your local Google, they will remember your ad. And if they remember you, they will search for you on Google Maps. To get there. Or call

Reserve.
That way it will be easier to sell.
I think: business owners should start with this form. When you do not have money or do not want to invest in advertising. Because this is the easiest way to attract customers.
There are parameters in the results table. Help you understand why you succeed and fail.
This is also a way for furniture business owners, especially older business owners, to learn how to effectively read data from Google reports. From customer call data to their phone number.
It’s not as complicated as you might think. From there you will read other more complex reports.

Then you can do display ads for 1 city, a state, province, and region. To scale up to serve your potential customers.

5. Conclusion.

You can completely sell 1 new product, including furniture products, high-priced goods through Google’s platforms. If you have a big budget you can do shopping ads. If you have a small budget then you can do display advertising.
Or you do not want to invest in advertising, you can do local SEO on your blog or do it with Google My Business.
That way you can reach customers who are actively looking for your furniture products/services. As well as reaching out to people who don’t know about your company. From there will buy from you more in the future.

All these services are being offered by haucmc.com as different product packages which you can view here.

However, I want you to be more professional, so I suggest you sign up for a plan to do google ads for your online store here.
Thus you will get

It will help you know what to do, how to do it. What to prepare to be successful with advertising and marketing on Google.
Also, analyze your website. To make a suitable optimal proposal. Help you improve the website quality. Increase your customer retention rate.
The report accompanying this plan is selling on the market for 4-500 USD. Right here we sell at an unbeatable price.

Then you can continue to do business with us as your choice.

Thank you for reading this article. If you do not understand, please read more related articles below. Or stay tuned for my in-depth articles on advertising, Googles, YOutube, SEO, and all about marketing for the furniture industry at haucmc.com.

 

1 thought on “How to sell furniture via Google for beginners”

  1. Pingback: How to sell furniture online in the last 5 months of 2021

Leave a Comment

Your email address will not be published. Required fields are marked *